Srijan Das Portfolio

Context

User-Biz Goals

Benchmarking

Process

Wireframes

Final screens

Learnings

Future scope

Delivery

App Design

E-Commerce

UX Design

Construction Grab

A Seamless Marketplace for Construction Materials & Logistics in USA.

2023

INFO

Product

App design for Construction Grab

Skills

The project demanded expertise in various areas of branding, strategy, and design to build a cohesive and high-impact brand identity. The key skills involved were:

UI/UX Design

Visual Identity & Brand Positioning

Competitor & User Research

Conversion Rate Optimization

Feedback & After-Sales Experience Desig

My Contribution

UX Designer

Duration

A structured collaboration spanning 3 months, from initial analysis to final design delivery.

Team Composition

Tushar Bansal – Product Manager

Brian Delia – Vice President (VP)

Srijan Das (Me) - Designer

THE BRAND

Construction Grab is a digital marketplace redefining how construction materials are sourced, purchased, and delivered in the USA.

Designed for buyers, sellers, and delivery personnel, the platform streamlines procurement through dedicated interfaces for each user type, eliminating inefficiencies in the traditional supply chain.

With the name, logo, and primary brand elements already set, and extensive market research provided by the client, our focus was on crafting an intuitive, role-specific user experience.

Through continuous collaboration, we structured workflows, optimized usability, and built a seamless, efficient platform that simplifies procurement and delivery for the construction industry.

THE GOAL

To design an intuitive, role-specific platform that streamlines the procurement, sales, and delivery of construction materials for buyers, sellers, and delivery personnel.

PREDICTED IMPACT

Up to 3x increase in conversion rate through streamlined product journeys and guided PC builder experience.

35-40% drop in checkout drop-offs with a simplified, linear purchase flow.

Significant boost in brand perception and premium-ness through modern UI and after-sales visibility.

User & Business Goals

USER GOALS

Simplified Procurement for Buyers

To enable contractors and builders to effortlessly find, compare, and purchase construction materials with transparent pricing and reliable delivery.

Seamless Sales Experience for Vendors

To provide sellers with an intuitive interface for managing inventory, tracking orders, and optimizing sales within a competitive marketplace.

Efficient Deliveries for Drivers

To equip delivery personnel with optimized routes, real-time order tracking, and seamless coordination for timely and hassle-free material transport.

BUSINESS GOALS

Build the First-of-Its-Kind Service Platform in the US

To pioneer a dedicated marketplace for construction materials, revolutionizing how buyers, sellers, and delivery partners interact in the industry.

Establish a Centralized Marketplace

To create a robust digital platform that connects buyers, sellers, and delivery partners, ensuring a smooth and efficient material procurement process.

Drive Vendor and Buyer Engagement

To increase platform adoption by simplifying order management for vendors and providing a seamless shopping experience for buyers.

Optimize Logistics & Delivery Efficiency

To streamline the last-mile delivery of materials by implementing intelligent routing, reducing delays, and improving overall customer satisfaction.

Scale for Future Expansion

To build a scalable solution that accommodates future feature enhancements, geographical expansion, and seamless integration with third-party logistics.

Competitor Analysis

What we learnt

GOAL OF THIS STEP

To analyze the competitive landscape of construction material procurement and delivery platforms in the U.S., identifying market gaps, Construction Grab to position itself as a first-of-its-kind service platform that seamlessly integrates procurement, vendor comparison, and on-demand delivery.

1. MARKET OPPORTUNITIES

1.1

Emerging Digital Procurement Needs

The construction industry in the U.S. is gradually shifting towards digital procurement and logistics management, but there’s no dominant, all-encompassing platform.

1.1

Emerging Digital Procurement Needs

The construction industry in the U.S. is gradually shifting towards digital procurement and logistics management, but there’s no dominant, all-encompassing platform.

1.1

Emerging Digital Procurement Needs

The construction industry in the U.S. is gradually shifting towards digital procurement and logistics management, but there’s no dominant, all-encompassing platform.

1.1

Emerging Digital Procurement Needs

The construction industry in the U.S. is gradually shifting towards digital procurement and logistics management, but there’s no dominant, all-encompassing platform.

1.2

Growing Demand for On-Demand Services

Several platforms focus on instant or scheduled delivery, indicating a demand for faster material access at job sites.

1.2

Growing Demand for On-Demand Services

Several platforms focus on instant or scheduled delivery, indicating a demand for faster material access at job sites.

1.2

Growing Demand for On-Demand Services

Several platforms focus on instant or scheduled delivery, indicating a demand for faster material access at job sites.

1.2

Growing Demand for On-Demand Services

Several platforms focus on instant or scheduled delivery, indicating a demand for faster material access at job sites.

1.3

Fragmented Market

Existing solutions cater to specific aspects like bulk procurement, AI-driven inventory management, or last-mile delivery, leaving a gap for a holistic marketplace.

1.3

Fragmented Market

Existing solutions cater to specific aspects like bulk procurement, AI-driven inventory management, or last-mile delivery, leaving a gap for a holistic marketplace.

1.3

Fragmented Market

Existing solutions cater to specific aspects like bulk procurement, AI-driven inventory management, or last-mile delivery, leaving a gap for a holistic marketplace.

1.3

Fragmented Market

Existing solutions cater to specific aspects like bulk procurement, AI-driven inventory management, or last-mile delivery, leaving a gap for a holistic marketplace.

1.4

Limited Consumer-Centric Experiences

Most platforms focus on B2B enterprise solutions, leaving space for a user-friendly, customer-first approach.

1.4

Limited Consumer-Centric Experiences

Most platforms focus on B2B enterprise solutions, leaving space for a user-friendly, customer-first approach.

1.4

Limited Consumer-Centric Experiences

Most platforms focus on B2B enterprise solutions, leaving space for a user-friendly, customer-first approach.

1.4

Limited Consumer-Centric Experiences

Most platforms focus on B2B enterprise solutions, leaving space for a user-friendly, customer-first approach.

2. STRENGTH & WEAKNESS

2.1 STRENGTHS OF EXISTING SOLUTIONS

2.1.1

Bulk Procurement Efficiency

Platforms like Buildstock and ProcureYard optimize large-scale purchases.

2.1.1

Bulk Procurement Efficiency

Platforms like Buildstock and ProcureYard optimize large-scale purchases.

2.1.1

Bulk Procurement Efficiency

Platforms like Buildstock and ProcureYard optimize large-scale purchases.

2.1.1

Bulk Procurement Efficiency

Platforms like Buildstock and ProcureYard optimize large-scale purchases.

2.1.2

Delivery Logistics Optimization

Services like Aroom, Fero, and DeliverTrade specialize in express deliveries.

2.1.2

Delivery Logistics Optimization

Services like Aroom, Fero, and DeliverTrade specialize in express deliveries.

2.1.2

Delivery Logistics Optimization

Services like Aroom, Fero, and DeliverTrade specialize in express deliveries.

2.1.2

Delivery Logistics Optimization

Services like Aroom, Fero, and DeliverTrade specialize in express deliveries.

2.1.3

AI-Driven Smart Procurement

Kojo, Field Materials, and ProcureYard leverage AI for cost optimization and inventory automation.

2.1.3

AI-Driven Smart Procurement

Kojo, Field Materials, and ProcureYard leverage AI for cost optimization and inventory automation.

2.1.3

AI-Driven Smart Procurement

Kojo, Field Materials, and ProcureYard leverage AI for cost optimization and inventory automation.

2.1.3

AI-Driven Smart Procurement

Kojo, Field Materials, and ProcureYard leverage AI for cost optimization and inventory automation.

2.2 WEAKNESSES/GAPS IN THE MARKET

2.2.1

Lack of a One-Stop Shop

Platforms like Buildstock and ProcureYard optimize large-scale purchases.

2.2.1

Lack of a One-Stop Shop

Platforms like Buildstock and ProcureYard optimize large-scale purchases.

2.2.1

Lack of a One-Stop Shop

Platforms like Buildstock and ProcureYard optimize large-scale purchases.

2.2.1

Lack of a One-Stop Shop

Platforms like Buildstock and ProcureYard optimize large-scale purchases.

2.2.2

Limited Vendor Transparency

Many existing solutions don’t allow buyers to compare suppliers effectively.

2.2.2

Limited Vendor Transparency

Many existing solutions don’t allow buyers to compare suppliers effectively.

2.2.2

Limited Vendor Transparency

Many existing solutions don’t allow buyers to compare suppliers effectively.

2.2.2

Limited Vendor Transparency

Many existing solutions don’t allow buyers to compare suppliers effectively.

2.2.3

No Uber-Like Platform for Materials

While logistics players exist, there’s no solution where contractors can browse, compare, and order from multiple suppliers in one place.

2.2.3

No Uber-Like Platform for Materials

While logistics players exist, there’s no solution where contractors can browse, compare, and order from multiple suppliers in one place.

2.2.3

No Uber-Like Platform for Materials

While logistics players exist, there’s no solution where contractors can browse, compare, and order from multiple suppliers in one place.

2.2.3

No Uber-Like Platform for Materials

While logistics players exist, there’s no solution where contractors can browse, compare, and order from multiple suppliers in one place.

Process

Understanding the needs of different users

When we joined the project, the client had already done significant groundwork: identifying the core personas, their responsibilities, and broad expectations from the platform.

The idea was clear—Construction Grab was envisioned as the first-of-its-kind marketplace in the U.S. focused solely on construction material logistics, like a Zomato or DoorDash but for the construction industry.

This early clarity allowed us to dive deeper into behavioural mapping, focusing on the actual workflow, pain points, and goals of each user group, rather than spending weeks discovering the basics.

GOAL OF THIS STEP

WHAT DID WE DO HERE?

While personas were predefined, what wasn’t yet mapped were the experience touchpoints, their frustrations with offline processes, and how digital could genuinely simplify the hustle of construction logistics.

We took a collaborative approach—combining client interviews, market research, and domain scenarios to unearth the motivations, blockers, and success criteria for each type of user. Our goal was to design experiences tailored to real-life habits and workflows—not just app features.

Buyer persona

Buyers on Construction Grab are typically site managers, contractors, engineers tasked with the on-ground procurement of building materials or individual house owners. Their day is a tightrope walk of juggling deadlines, vendor calls, and site coordination—leaving little room for inefficiencies.

The Offline Chaos

Before Construction Grab, the process of sourcing materials looked like this:

Calling or physically visiting multiple stores to check availability.

Explaining exact material requirements repeatedly.

Facing delivery delays or sudden stock-outs.

No visibility into delivery ETAs or store credibility.

Losing track of preferred vendors and repeating the research loop every time.

Buyer persona

The Offline Chaos

Before Construction Grab, the process of sourcing materials looked like this:

Calling or physically visiting multiple stores to check availability.

Explaining exact material requirements repeatedly.

Facing delivery delays or sudden stock-outs.

No visibility into delivery ETAs or store credibility.

Losing track of preferred vendors and repeating the research loop every time.

Buyer persona

The Offline Chaos

Before Construction Grab, the process of sourcing materials looked like this:

Calling or physically visiting multiple stores to check availability.

Explaining exact material requirements repeatedly.

Facing delivery delays or sudden stock-outs.

No visibility into delivery ETAs or store credibility.

Losing track of preferred vendors and repeating the research loop every time.

Seller persona

Vendors on Construction Grab are often local suppliers, hardware store owners, or regional material distributors. Traditionally rooted in offline networks, they are now looking for reliable digital avenues to grow visibility, streamline operations, and drive consistent sales without the complexity of managing separate e-commerce setups.

The Offline Struggle

Before being onboarded to the platform, sellers faced operational blind spots:

Limited footfall outside their physical geography.

Dependence on word-of-mouth or local contractor relationships.

Inefficient order tracking and manual record-keeping.

No structured way to advertise or promote offers.

No analytics or customer insights to inform business decisions.

The transition to digital was either be too expensive or too complex for their setup. What they needed was simplicity with power—which became our design directive.

Seller persona

The Offline Struggle

Before being onboarded to the platform, sellers faced operational blind spots:

Limited footfall outside their physical geography.

Dependence on word-of-mouth or local contractor relationships.

Inefficient order tracking and manual record-keeping.

No structured way to advertise or promote offers.

No analytics or customer insights to inform business decisions.

The transition to digital was either be too expensive or too complex for their setup. What they needed was simplicity with power—which became our design directive.

Seller persona

The Offline Struggle

Before being onboarded to the platform, sellers faced operational blind spots:

Limited footfall outside their physical geography.

Dependence on word-of-mouth or local contractor relationships.

Inefficient order tracking and manual record-keeping.

No structured way to advertise or promote offers.

No analytics or customer insights to inform business decisions.

The transition to digital was either be too expensive or too complex for their setup. What they needed was simplicity with power—which became our design directive.

Delivery Persona

The delivery agents on Construction Grab are the logistical heartbeat of the platform. They are either independent gig workers looking for flexible income, or on-contract drivers partnered with vendors or the platform itself. They operate on the move, relying on efficiency, clarity, and fair compensation to keep things going smoothly.

The Offline Struggle

No centralized system for order assignment.

Zero transparency in earnings or expected trip distance.

Frequent disputes due to mismatched orders or missing bills.

No route intelligence or less contactability with end users.

The result? Frustrated delivery personnel and unhappy customers.

Delivery Persona

The Offline Struggle

No centralized system for order assignment.

Zero transparency in earnings or expected trip distance.

Frequent disputes due to mismatched orders or missing bills.

No route intelligence or less contactability with end users.

The result? Frustrated delivery personnel and unhappy customers.

Delivery Persona

The Offline Struggle

No centralized system for order assignment.

Zero transparency in earnings or expected trip distance.

Frequent disputes due to mismatched orders or missing bills.

No route intelligence or less contactability with end users.

The result? Frustrated delivery personnel and unhappy customers.

Process

How Might We…
(Persona-wise HMW framing)

GOAL OF THIS STEP

To reframe user struggles into design opportunities, helping us empathise and creatively think about solutions for each persona.

Buyer Persona

How might we …

"

...help buyers quickly locate relevant construction material stores based on their specific material needs?

"

...help buyers quickly locate relevant construction material stores based on their specific material needs?

"

...help buyers quickly locate relevant construction material stores based on their specific material needs?

"

...help buyers quickly locate relevant construction material stores based on their specific material needs?

"

...provide buyers with flexible delivery options that suit varying schedules and on-site needs?

"

...provide buyers with flexible delivery options that suit varying schedules and on-site needs?

"

...provide buyers with flexible delivery options that suit varying schedules and on-site needs?

"

...provide buyers with flexible delivery options that suit varying schedules and on-site needs?

"

...help buyers evaluate and choose stores based on proximity, pickup time, and reliability?

"

...help buyers evaluate and choose stores based on proximity, pickup time, and reliability?

"

...help buyers evaluate and choose stores based on proximity, pickup time, and reliability?

"

...help buyers evaluate and choose stores based on proximity, pickup time, and reliability?

"

...make the delivery process more seamless and personalized with special instructions?

"

...make the delivery process more seamless and personalized with special instructions?

"

...make the delivery process more seamless and personalized with special instructions?

"

...make the delivery process more seamless and personalized with special instructions?

"

...make it easier for buyers to reorder from their preferred or frequently used stores?

"

...make it easier for buyers to reorder from their preferred or frequently used stores?

"

...make it easier for buyers to reorder from their preferred or frequently used stores?

"

...make it easier for buyers to reorder from their preferred or frequently used stores?

Seller Persona

How might we …

"

...empower sellers to set up and scale their digital store presence with minimal friction?

"

...empower sellers to set up and scale their digital store presence with minimal friction?

"

...empower sellers to set up and scale their digital store presence with minimal friction?

"

...empower sellers to set up and scale their digital store presence with minimal friction?

"

...help sellers easily manage and update their product catalogs on the fly?

"

...help sellers easily manage and update their product catalogs on the fly?

"

...help sellers easily manage and update their product catalogs on the fly?

"

...help sellers easily manage and update their product catalogs on the fly?

"

..enable sellers to track orders and gain insights into customer behavior and sales?

"

..enable sellers to track orders and gain insights into customer behavior and sales?

"

..enable sellers to track orders and gain insights into customer behavior and sales?

"

..enable sellers to track orders and gain insights into customer behavior and sales?

"

...provide tools for sellers to promote their store through paid campaigns and track effectiveness?

"

...provide tools for sellers to promote their store through paid campaigns and track effectiveness?

"

...provide tools for sellers to promote their store through paid campaigns and track effectiveness?

"

...provide tools for sellers to promote their store through paid campaigns and track effectiveness?

"

...allow sellers to attract more customers through flexible discounting and promo strategies?

"

...allow sellers to attract more customers through flexible discounting and promo strategies?

"

...allow sellers to attract more customers through flexible discounting and promo strategies?

"

...allow sellers to attract more customers through flexible discounting and promo strategies?

"

...give sellers real-time control over order management, including preparation time and accept/reject options?

"

...give sellers real-time control over order management, including preparation time and accept/reject options?

"

...give sellers real-time control over order management, including preparation time and accept/reject options?

"

...give sellers real-time control over order management, including preparation time and accept/reject options?

Delivery Persona

How might we …

"

...help delivery personnel find relevant delivery opportunities quickly with all key information upfront?

"

...help delivery personnel find relevant delivery opportunities quickly with all key information upfront?

"

...help delivery personnel find relevant delivery opportunities quickly with all key information upfront?

"

...help delivery personnel find relevant delivery opportunities quickly with all key information upfront?

"

...ensure transparency and trust by allowing deliveries to be verified through bill uploads or item checks?

"

...ensure transparency and trust by allowing deliveries to be verified through bill uploads or item checks?

"

...ensure transparency and trust by allowing deliveries to be verified through bill uploads or item checks?

"

...ensure transparency and trust by allowing deliveries to be verified through bill uploads or item checks?

"

...support delivery personnel in contacting customers efficiently when facing delivery challenges?

"

...support delivery personnel in contacting customers efficiently when facing delivery challenges?

"

...support delivery personnel in contacting customers efficiently when facing delivery challenges?

"

...support delivery personnel in contacting customers efficiently when facing delivery challenges?

"

...provide delivery partners access to their trip/session history for accountability and reflection?

"

...provide delivery partners access to their trip/session history for accountability and reflection?

"

...provide delivery partners access to their trip/session history for accountability and reflection?

"

...provide delivery partners access to their trip/session history for accountability and reflection?

"

...help delivery personnel stay motivated and improve through performance tracking and earnings dashboards?

"

...help delivery personnel stay motivated and improve through performance tracking and earnings dashboards?

"

...help delivery personnel stay motivated and improve through performance tracking and earnings dashboards?

"

...help delivery personnel stay motivated and improve through performance tracking and earnings dashboards?

Process

Feature Mapping
Designing Solutions for Real Needs

GOAL OF THIS STEP

To showcase how our product features were strategically crafted to address real user problems identified during research.

WHAT DID WE DO HERE?

Once we understood the core struggles and pain points of our key user groups—Buyers, Sellers, and Delivery Personnel—the next step was to translate those insights into actionable, thoughtful features.

This stage wasn’t about just adding functionality—it was about resolving real problems with meaningful design. Each feature was meticulously mapped to a need, ensuring we didn’t just build an app, but a solution ecosystem for the entire construction material supply chain.

Through continuous collaboration with the client and drawing from the domain’s operational realities, we structured a feature set that not only supports but empowers each persona to fulfill their goals efficiently.

For Buyer persona

01

Problem

Finding material-specific stores

Feature designed

Category-based store discovery: Users can filter stores based on material types (bricks, tiles, cement, etc.).

02

Problem

Delivery or Pickup flexibility

Feature designed

Dual mode option: Buyers can choose between Delivery (with ETA) or Pickup (with ready-time).

03

Problem

Deciding based on proximity

Feature designed

Store listing with real-time distance and prep times shown per store card.

04

Problem

Custom delivery needs

Feature designed

Special Instructions field: Options like ‘Leave at the Door’, ‘Avoid Calling’, etc. for each order.

05

Problem

Building trusted supplier list

Feature designed

Favourite Store feature to bookmark reliable vendors for future use.

For Seller persona

01

Problem

Complex onboarding

Feature designed

Quick Store Setup: Minimal steps with document verification and guided setup flow.

02

Problem

Updating inventory

Feature designed

Flexible Catalog Manager: Real-time editing, price updates, image uploads, etc.

03

Problem

Lack of insights

Feature designed

Orders Dashboard with history, active/inactive filters, and customer metrics.

04

Problem

Need for marketing tools

Feature designed

In-App Ad Campaigns: Budget, timeline and analytics for promotional visibility.

05

Problem

Running Discounts, Offers, Promos

Feature designed

Promo Engine with discount type options (flat, %), duration, and usage limits.

06

Problem

Handling stock & availability

Feature designed

Order Management : Accept/reject with reason, and define prep time window.

For Delivery persona

01

Problem

Unknown gig value upfront

Feature designed

Smart Gig Notifications with delivery distance and expected earnings.

02

Problem

Order mismatch or fraud risk

Feature designed

Bill Photo Upload or Manual Item Check option at the store.

03

Problem

Address navigation issues

Feature designed

In-app Call/Message Customer options for smoother delivery.

04

Problem

Lack of order history

Feature designed

Session Logs showing trip count, time spent, and delivery status.

05

Problem

Performance insight gaps

Feature designed

Personal Dashboard for earnings, trip history, average delivery time, etc.

Process

User Actions

Translating Role-Based needs into appropriate actions

GOAL OF THIS STEP

Outline the key user actions to ensure intuitive, role-specific decisions for each persona.

WHAT DID WE DO HERE?

To create meaningful experiences, it was critical to map out what each persona needed to do in the app and how they would navigate through it. This helped us establish a solid foundation for both feature prioritization and UX flow.

Key actions for Buyer

Search and locate stores by material category & distance

Manage profile & app settings

Choose Delivery or Pickup mode

Browse catalogues & favorite stores

Track orders, view history, reorder

Add items to cart, place orders, apply delivery instructions

Key actions for Seller

Add/manage product catalogue

Accept/reject orders, set prep time

Monitor sales

View order history, track sales and store performance

Run discount Promos and Ad Campaigns to attract more customers

Key actions for Delivery personnel

Get notified of nearby delivery opportunities

Accept orders & view trip details

Verify & upload bills or manually check items

Contact customer when needed

View delivery history & performance metrics

Toggle availability

Process

Information Architecture

Translating actions into Journey

GOAL OF THIS STEP

Converting actions into IA to create a seamless and intuitive journey

IA for Buyer

IA for Seller

IA for Delivery personnel

Process

Wireframing

From Concepts to Clickable clarity

GOAL OF THIS STEP

To translate real user needs into structured, intuitive layouts that lay the groundwork for seamless and purposeful interactions across the platform.

WHAT DID WE DO HERE?

Before jumping into high-fidelity designs, we laid the foundation with low and mid-fidelity wireframes to validate the structure, navigation, and critical task flows for each user persona — Buyer, Seller, and Delivery Personnel.

Each wireframe served as a conversation starter, a blueprint for how real users would move through the app, helping us answer crucial questions early —
“Is this the most intuitive way to place an order?”, “Does the seller dashboard provide quick access to order history and catalogue controls?”, “Can a delivery agent take swift action without confusion?”

Wireframes for Buyer persona

Wireframes for Seller persona

IA for Delivery personnel

From Blueprints to Reality

We started with personas, problems, and “how might we” questions.

We mapped journeys, built flows, and prototyped every possibility.

Now, it’s time to see it all come together.

This is CONSTRUCTION GRAB — not just an app, but a fully connected experience built for buyers, sellers, and delivery partners.

Here’s a walkthrough of how it all works in motion.

From Blueprints to Reality

We started with personas, problems, and “how might we” questions.

We mapped journeys, built flows, and prototyped every possibility.

Now, it’s time to see it all come together.

This is CONSTRUCTION GRAB — not just an app, but a fully connected experience built for buyers, sellers, and delivery partners.

Here’s a walkthrough of how it all works in motion.

Watch the Buyer persona walkthrough

Watch the Seller persona walkthrough

Watch the Delivery persona walkthrough

Learnings and Challenges

Learnings & Challenges

Learnings and Challenges

Key Learnings

Designing for Three Personas Simultaneously

Building parallel yet interconnected journeys helped us recognize and balance the dependencies between Buyers, Sellers, and Delivery personnel without compromising on simplicity for any.

Creating Value Across the Ecosystem

Every feature added had to return measurable value—whether increasing a vendor’s reach, streamlining delivery experience, or reducing time for users to find the right materials.

Prototyping for Interconnected Interactions

The complexity of connections between screens led to high-fidelity prototyping being used not just for validation, but also for debugging logic and dependencies before development.

Challenges & How We Overcame Them

To maintain brand consistency and clarity, we defined a design system that included:

01

Offline Habits, Online Expectations

The traditional construction market runs on calls, trust, and local relationships. Translating those into intuitive digital features like real-time availability, store discovery, or prep-time visibility meant rethinking everyday habits — one tap at a time.

01

Offline Habits, Online Expectations

01

Offline Habits, Online Expectations

02

Hyperlocal Relevance

Logistics in construction isn’t just about delivery — it’s about right material, right place, right now. Getting filters, maps, and proximity logic to support meaningful local decisions was a key usability challenge.

02

Hyperlocal Relevance

02

Hyperlocal Relevance

03

Balancing Power & Simplicity for Sellers

While vendors wanted control (ads, promos, inventory), we had to ensure it didn’t feel overwhelming. The challenge was to design powerful backend tools that stayed effortless and didn’t require tech expertise.

03

Balancing Power & Simplicity for Sellers

03

Balancing Power & Simplicity for Sellers

04

Real-Time, Real-Life Edge Cases

From poor network conditions on-site to delivery coordination in chaotic areas, we had to consider how real-world edge cases would stress-test the design and still keep the experience fluid and reliable.

04

Real-Time, Real-Life Edge Cases

04

Real-Time, Real-Life Edge Cases

What's Next?

Scaling the Design for Future Growth

With the final website design launched and optimized for usability and conversions, the next phase focuses on continuous improvement, personalization, and expansion to enhance the overall user experience and future-proof the platform.

WHAT CAN BE DONE AHEAD

While my role in this journey focused on crafting the foundation of the user experience, the road ahead holds even more opportunity.

Whether or not I’m part of the next phase, here’s what I believe could unlock the next level of growth, adoption, and scalability for Construction Grab.

Robust Ratings & Review Ecosystem

Here's how:

Allow buyers to leave detailed reviews for vendors and delivery personnel, helping build credibility and transparency across the platform.

In-App Dispute Resolution & Support Chat

Here's how:

Introduce a built-in system for resolving order issues, missed deliveries, or product mismatches — reducing reliance on external communication and boosting trust.

Vendor Tiers & Loyalty Program

Here's how:

Enable trusted vendors to earn higher visibility through consistent performance and ratings, while rewarding frequent buyers or reliable delivery agents.

Multi-Language Support

Here's how:

Expand regional accessibility by integrating multi-language interfaces — especially important in construction zones with diverse on-ground users.

Marketing Site & SEO Funnel

Here's how:

Build a web-based marketing platform that showcases the app’s story, core features, and vendor network to support organic acquisition and investor visibility.

Construction Grab

User & Business Goals

User & Business Goals

Competitor Analysis

Competitor Analysis

What we learnt

What we learnt

1.1

1.1

1.1

1.1

1.2

1.2

1.2

1.2

1.3

1.3

1.3

1.3

1.4

1.4

1.4

1.4

2.1.1

2.1.1

2.1.1

2.1.1

2.1.2

2.1.2

2.1.2

2.1.2

2.1.3

2.1.3

2.1.3

2.1.3

2.2.1

2.2.1

2.2.1

2.2.1

2.2.2

2.2.2

2.2.2

2.2.2

2.2.3

2.2.3

2.2.3

2.2.3

Process

Process

Understanding the needs of different users

Understanding the needs of different users

Process

Process

How Might We… (Persona-wise HMW framing)

How Might We… (Persona-wise HMW framing)

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How Might We…
(Persona-wise HMW framing)

How Might We…
(Persona-wise HMW framing)

Feature Mapping
Designing Solutions for Real Needs

Feature Mapping
Designing Solutions for Real Needs