Srijan Das Portfolio

Context

User-Biz Goals

Benchmarking

Process

Brand Mockups

Learnings

Future scope

Interior Design Space

Brand Identity

E-Commerce

UX Design

2023

The Palette

Crafting a Modern Digital Identity for a Interior Design Firm

11 to 13 mins

INFO

Product

Brand Identity for The Palette

Skills

The project demanded expertise in various areas of branding, strategy, and design to build a cohesive and high-impact brand identity. The key skills involved were:

Brand Strategy & Positioning

Luxury Branding & Visual Identity Design

Typography & Color Psychology

Marketing Collateral Design

Website Design Direction

My Contribution

Brand Designer

Duration

1.5 months of deep dives, redesigns, and pixel-perfecting

Team Composition

The project was executed over a 3-week intensive branding process, involving:

Mr. Vinod (Founder, The Palette) – Provided the brand’s vision, core values, and strategic direction.

Srijan Das (Designer & Brand Strategist) – Led the branding, design development, and strategic execution of the project.

Our close collaboration ensured that every branding decision aligned with The Palette’s long-term business goals while maintaining its exclusivity and premium appeal.

THE BRAND CONTEXT

The Palette is a luxury interior design firm based in India, catering exclusively to high-net-worth individuals (HNWIs) and ultra-luxury clients. Unlike mass-market interior design services, The Palette deliberately positions itself as an aspirational, high-end brand, offering bespoke design solutions that are unattainable for the general market.

Every project undertaken by The Palette is a statement of exclusivity, sophistication, and unparalleled craftsmanship, ensuring that only a select clientele can access its expertise.

This commitment to luxury is reinforced through strategic partnerships with premium material providers such as Hafele, Asian Paints, and Jaquar, ensuring that every project is crafted with the finest resources available.

THE GOAL

To create a cohesive and ultra-luxury brand identity for The Palette, ensuring timeless elegance, exclusivity, and adaptability across all brand touchpoints.

PREDICTED IMPACT

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Scope with Constraints

DEFINING PROJECT SCOPE

Before moving into marketing and digital strategy, we had to first establish a strong brand identity. The project scope was structured into the following phases:

Phase 1 – Brand Identity Development

Define brand personality, visual aesthetics, and design principles.

Develop a structured brand guideline to ensure consistency.

Phase 2 – Website & Company Profile (Post Branding)

Create an online presence that reflects the luxury experience.

Develop marketing collaterals that reinforce exclusivity and craftsmanship.

While the logo and primary color were predefined, the challenge was to expand upon these assets to create a refined, immersive brand identity that embodied elegance, precision, and exclusivity—all hallmarks of luxury branding

THE CHALLENGE:

Establishing Brand presence

Developing a brand identity for an ultra-luxury interior design firm like The Palette came with unique challenges that required strategic problem-solving and precision-driven design decisions:

01

Adapting a Pre-Defined Logo

Competitors clearly state their purpose. (We need a bold value prop upfront.)

01

Adapting a Pre-Defined Logo

Competitors clearly state their purpose. (We need a bold value prop upfront.)

01

Adapting a Pre-Defined Logo

Competitors clearly state their purpose. (We need a bold value prop upfront.)

01

Adapting a Pre-Defined Logo

Competitors clearly state their purpose. (We need a bold value prop upfront.)

02

Selecting a Secondary Primary Color

To find a complementary yet high-contrast color that maintained prestige & warmth.

02

Selecting a Secondary Primary Color

To find a complementary yet high-contrast color that maintained prestige & warmth.

02

Selecting a Secondary Primary Color

To find a complementary yet high-contrast color that maintained prestige & warmth.

02

Selecting a Secondary Primary Color

To find a complementary yet high-contrast color that maintained prestige & warmth.

03

Brand elements without overpowering the Identity

To create visual elements that felt subtle yet distinctive.

03

Brand elements without overpowering the Identity

To create visual elements that felt subtle yet distinctive.

03

Brand elements without overpowering the Identity

To create visual elements that felt subtle yet distinctive.

03

Brand elements without overpowering the Identity

To create visual elements that felt subtle yet distinctive.

CONSTRAINTS & CONSIDERATIONS

The branding process came with a set of constraints that influenced design decisions:

Pre-registered Logo & Primary Color

The company had already registered its brand identity legally, meaning modifications to the logo and core color palette were not an option.

Pre-registered Logo & Primary Color

The company had already registered its brand identity legally, meaning modifications to the logo and core color palette were not an option.

Pre-registered Logo & Primary Color

The company had already registered its brand identity legally, meaning modifications to the logo and core color palette were not an option.

Pre-registered Logo & Primary Color

The company had already registered its brand identity legally, meaning modifications to the logo and core color palette were not an option.

Ultra-Luxury Positioning

The identity had to feel aspirational yet exclusive, ensuring it attracted only high-value clients while maintaining a sense of unattainability for the general market.

Ultra-Luxury Positioning

The identity had to feel aspirational yet exclusive, ensuring it attracted only high-value clients while maintaining a sense of unattainability for the general market.

Ultra-Luxury Positioning

The identity had to feel aspirational yet exclusive, ensuring it attracted only high-value clients while maintaining a sense of unattainability for the general market.

Ultra-Luxury Positioning

The identity had to feel aspirational yet exclusive, ensuring it attracted only high-value clients while maintaining a sense of unattainability for the general market.

Premium Material Partners

The brand's affiliations with top-tier material providers had to be seamlessly integrated into the identity, reinforcing trust and credibility.

Premium Material Partners

The brand's affiliations with top-tier material providers had to be seamlessly integrated into the identity, reinforcing trust and credibility.

Premium Material Partners

The brand's affiliations with top-tier material providers had to be seamlessly integrated into the identity, reinforcing trust and credibility.

Premium Material Partners

The brand's affiliations with top-tier material providers had to be seamlessly integrated into the identity, reinforcing trust and credibility.

These considerations required a deliberate, research-backed approach to design that would translate The Palette’s vision into a tangible, luxurious experience—not just through aesthetics but through strategic brand storytelling.

User & Business Goals

GOAL OF THIS STEP

To align The Palette’s brand identity and strategy with both user expectations and business objectives, ensuring a seamless luxury experience for high-end clientele.

This step establishes a clear roadmap for brand consistency, market positioning, and future expansion while reinforcing exclusivity and sophistication.

USER GOALS

Enhancing Brand Perception & Engagement

To engage with a luxury interior design brand that exudes exclusivity, trust, and prestige, ensuring it aligns with their high-end lifestyle and expectations.

Seamless Brand Experience

To experience a seamless, refined brand journey across digital, print, and physical interactions, reinforcing the brand’s credibility and craftsmanship.

Instant Brand Recognition

To instantly recognize The Palette as a premier interior design firm, distinguished by its timeless elegance, bespoke approach, and high-end service quality.

BUSINESS GOALS

Establishing a Strong & Scalable Brand Identity

To establish a strong, scalable brand identity that reflects The Palette’s exclusive positioning in the ultra-luxury interior design market.

Ensuring Brand Consistency & Adaptability

To develop a cohesive and adaptable visual identity system, ensuring consistency across future marketing, digital platforms, and high-end client interactions.

Laying the Foundation for Future Expansion

To lay the groundwork for Phase 2 expansion, including website development, company profile creation, and premium marketing collaterals, strengthening brand recognition and business growth.

Strengthening Brand Authority in the Luxury Market

To position The Palette as an industry leader in ultra-luxury interior design, ensuring it stands out among competitors through strategic branding, premium collaborations, and strong storytelling.

Increasing High-Value Client Acquisition & Retention

To create a branding system that not only attracts high-net-worth clients but also fosters long-term relationships, reinforcing The Palette’s bespoke, client-first approach.

Competitor Analysis

Branding & Identity
insights

GOAL OF THIS STEP

A deep dive into leading Indian and international luxury interior design brands helped us identify key branding patterns, differentiators, and positioning strategies.

Mentioned here are insights derived from the analysis of each competitor, focusing on branding, visual identity, and the overall brand experience.

Gauri Khan Designs – A Celebrity-Driven Luxury Brand

01

Branding Rooted in Star Power

The brand heavily leverages Gauri Khan’s personal identity and status, making the brand aspirational through association rather than standalone luxury branding.

02

Minimal Yet Glamorous Visual Identity

The website and branding use high-contrast monochromes, metallics, and cinematic photography, evoking sophisticated opulence.

03

No Distinctive Symbolism or Brand Patterns

Unlike traditional luxury brands, there is no emblem or structured brand pattern, relying instead on lifestyle-driven branding and Gauri Khan’s personal aesthetic.

What Makes It Different?

Gauri Khan Designs stands apart due to its celebrity-driven brand positioning, where the founder’s persona is the primary brand asset. This makes the brand aspirational but less scalable without celebrity association.

https://www.gaurikhan.in/

Hipcouch (India) – Functionality Meets Modern Aesthetics

01

Clean, Minimalist Branding

The brand uses a modern, approachable identity with muted pastels, sans-serif typography, and structured layouts, making it feel professional yet easy to engage with.

02

Tech-Driven, Process-Oriented Approach

Unlike traditional luxury firms, Hipcouch focuses on standardized processes, digital consultations, and systemized service offerings, making it feel efficient rather than artisanal.

03

More Commercial, Less Exclusive

The branding lacks bespoke craftsmanship appeal, instead emphasizing convenience and affordability for upscale urban dwellers.

What Makes It Different?

Unlike ultra-luxury brands, Hipcouch positions itself as an efficient, technology-backed design service, making luxury design feel structured, scalable, and process-oriented rather than custom and exclusive.

https://www.hipcouch.com/

Donna Mondi Interior Design – Bold & Dramatic Luxury

01

Refined, Editorial Branding Approach

The branding is sleek, high-fashion inspired, and editorial-like, incorporating rich contrasts, luxurious serif typography, and cinematic photography.

02

Signature Use of Black, Gold, & Neutral Tones

The color palette is classic, moody, and sophisticated, ensuring the brand feels timeless yet contemporary.

03

Emphasizes Lifestyle Over Technicality

The branding experience focuses on storytelling, curated collections, and a highly aspirational lifestyle, rather than technical design processes.

What Makes It Different?

Donna Mondi’s branding is deeply rooted in high-fashion influences, making the brand aspirational, editorial, and exclusive, closely aligning with luxury fashion houses rather than traditional interior design firms.

https://www.donnamondi.com/firm

Jean-Louis Deniot – Architectural Grandeur & Prestige-Driven Branding

01

Refined, Understated Elegance

The branding exudes classical European luxury, using soft color tones, sculptural imagery, and symmetrical layouts to reflect grandeur without excess.

02

Highly Symbolic & Architectural Identity

The visual identity incorporates strong geometrical elements and structured design principles, emphasizing precision and balance.

03

Focus on Prestige Rather Than Engagement

The brand has an exclusive, reserved online presence, designed more for prestige positioning than interactive consumer engagement.

What Makes It Different?

Jean-Louis Deniot’s branding focuses on heritage-style luxury, classical architecture, and high-status appeal, rather than digital engagement or lifestyle-driven storytelling.

https://www.deniot.com/

Old Brand New – Eclectic, Artistic, & Retro-Inspired Branding

01

Vibrant, Playful, & Art-Driven Identity

Unlike most luxury brands, Old Brand New embraces bold color palettes, asymmetric layouts, and retro-modern aesthetics, making it feel artistic and unconventional.

02

A Personalized & Artistic Brand Voice

The brand’s personality feels handcrafted and creative, leaning towards artistry rather than polished, high-end luxury appeal.

03

Lifestyle-Integrated Branding

The brand focuses on personal experiences, blog-style storytelling, and a fluid creative journey, differentiating it from structured, corporate luxury branding.

What Makes It Different?

Old Brand New stands apart by blending vintage influences with contemporary art, making it playful and expressive, rather than formal, structured, or ultra-premium.

https://www.oldbrandnew.com/

Process

Understanding the Brand

To craft a truly exclusive and timeless luxury brand identity, it was essential to establish The Palette’s core vision and values.

These principles served as the foundation for all branding decisions, ensuring that every visual and strategic element aligned with the brand’s philosophy, aspirations, and ultra-luxury positioning.

DEFINING VISION & VALUES

Before diving into market research and competitive analysis, it was essential to establish The Palette’s brand vision and values.

These elements would act as the guiding force behind every design decision, ensuring that the brand’s identity wasn’t just aesthetically appealing but also strategically aligned with its philosophy and aspirations.

Brand Vision: The Ultimate Aspiration

The Palette aims to become the gold standard in ultra-luxury interior design, known for its bespoke craftsmanship, timeless elegance, and high-touch client experience.

The brand envisions itself as a curator of sophisticated, one-of-a-kind spaces that reflect the personality and aspirations of high-net-worth individuals.

Vision Statement

“To redefine ultra-luxury interior design by blending timeless elegance with contemporary craftsmanship, creating exclusive, highly personalized living experiences.”

Brand Values: The Core Principles Driving Identity

To create a cohesive brand identity, we identified four key brand values that define The Palette’s philosophy and how they influence design choices, communication, and customer experience:

01

Exclusivity

“Luxury is not for everyone.”

The Palette caters strictly to high-net-worth individuals, ensuring an invitation-only feel rather than a mass-market approach.

01

Exclusivity

“Luxury is not for everyone.”

The Palette caters strictly to high-net-worth individuals, ensuring an invitation-only feel rather than a mass-market approach.

01

Exclusivity

“Luxury is not for everyone.”

The Palette caters strictly to high-net-worth individuals, ensuring an invitation-only feel rather than a mass-market approach.

01

Exclusivity

“Luxury is not for everyone.”

The Palette caters strictly to high-net-worth individuals, ensuring an invitation-only feel rather than a mass-market approach.

02

Bespoke Craftsmanship

“Every design is a masterpiece, tailored to perfection.”

The brand believes in curated, tailor-made solutions rather than cookie-cutter designs.

02

Bespoke Craftsmanship

“Every design is a masterpiece, tailored to perfection.”

The brand believes in curated, tailor-made solutions rather than cookie-cutter designs.

02

Bespoke Craftsmanship

“Every design is a masterpiece, tailored to perfection.”

The brand believes in curated, tailor-made solutions rather than cookie-cutter designs.

02

Bespoke Craftsmanship

“Every design is a masterpiece, tailored to perfection.”

The brand believes in curated, tailor-made solutions rather than cookie-cutter designs.

03

Timeless Elegance

“Trends fade, but true luxury is forever.”

The Palette embraces classic, refined aesthetics that withstand time.

03

Timeless Elegance

“Trends fade, but true luxury is forever.”

The Palette embraces classic, refined aesthetics that withstand time.

03

Timeless Elegance

“Trends fade, but true luxury is forever.”

The Palette embraces classic, refined aesthetics that withstand time.

03

Timeless Elegance

“Trends fade, but true luxury is forever.”

The Palette embraces classic, refined aesthetics that withstand time.

04

Innovation & Modern Adaptability

“Heritage meets modernity.”

While rooted in classic luxury principles, the brand integrates modern design elements and cutting-edge digital experiences.

04

Innovation & Modern Adaptability

“Heritage meets modernity.”

While rooted in classic luxury principles, the brand integrates modern design elements and cutting-edge digital experiences.

04

Innovation & Modern Adaptability

“Heritage meets modernity.”

While rooted in classic luxury principles, the brand integrates modern design elements and cutting-edge digital experiences.

04

Innovation & Modern Adaptability

“Heritage meets modernity.”

While rooted in classic luxury principles, the brand integrates modern design elements and cutting-edge digital experiences.

Process

Research & Discovery

A luxury brand identity is not just about aesthetics—it’s about crafting an experience that evokes exclusivity, aspiration, and trust. Before making any design decisions, we conducted an in-depth research and discovery phase to understand the luxury interior design market, the target audience, and the competitive landscape.

This phase was critical in ensuring that every branding decision aligned with The Palette’s vision and long-term goals.

GOAL OF THIS STEP

To deeply understand the ultra-luxury market, target clientele, and competitor landscape, ensuring The Palette’s branding is positioned uniquely and strategically.
This phase aimed to define core brand values, emotional triggers, and key differentiators, creating a data-driven foundation for design decisions.

Step 1 of Research

LUXURY MARKET & AUDIENCE

Who Are the Ultra-Luxury Consumers?

The Palette deliberately positions itself as an ultra-luxury brand, appealing to high-net-worth individuals (HNWIs) and niche clientele. To refine the branding, we needed to understand the psychology and preferences of this segment.

01

They seek exclusivity

Luxury is about rarity. The Palette’s brand identity had to signal “not for everyone”, making it desirable for the elite.

01

They seek exclusivity

Luxury is about rarity. The Palette’s brand identity had to signal “not for everyone”, making it desirable for the elite.

01

They seek exclusivity

Luxury is about rarity. The Palette’s brand identity had to signal “not for everyone”, making it desirable for the elite.

01

They seek exclusivity

Luxury is about rarity. The Palette’s brand identity had to signal “not for everyone”, making it desirable for the elite.

02

They value experience over price

Cost is not a barrier; instead, they evaluate brands based on craftsmanship, attention to detail, and prestige.

02

They value experience over price

Cost is not a barrier; instead, they evaluate brands based on craftsmanship, attention to detail, and prestige.

02

They value experience over price

Cost is not a barrier; instead, they evaluate brands based on craftsmanship, attention to detail, and prestige.

02

They value experience over price

Cost is not a barrier; instead, they evaluate brands based on craftsmanship, attention to detail, and prestige.

03

They expect high-touch service

The branding had to reflect a personalized, high-end experience, similar to bespoke luxury brands.

03

They expect high-touch service

The branding had to reflect a personalized, high-end experience, similar to bespoke luxury brands.

03

They expect high-touch service

The branding had to reflect a personalized, high-end experience, similar to bespoke luxury brands.

03

They expect high-touch service

The branding had to reflect a personalized, high-end experience, similar to bespoke luxury brands.

04

They resonate with storytelling

Emotional connection plays a huge role. The Palette’s brand identity had to communicate narrative of artistry & exclusivity.

04

They resonate with storytelling

Emotional connection plays a huge role. The Palette’s brand identity had to communicate narrative of artistry & exclusivity.

04

They resonate with storytelling

Emotional connection plays a huge role. The Palette’s brand identity had to communicate narrative of artistry & exclusivity.

04

They resonate with storytelling

Emotional connection plays a huge role. The Palette’s brand identity had to communicate narrative of artistry & exclusivity.

Market Trends in Luxury Interior Design

We analyzed global and Indian luxury interior design trends to identify key factors influencing high-end clients.

01

Minimalist yet opulent aesthetics

Luxury clients prefer clean, sophisticated designs with a focus on premium materials and craftsmanship.

01

Minimalist yet opulent aesthetics

Luxury clients prefer clean, sophisticated designs with a focus on premium materials and craftsmanship.

01

Minimalist yet opulent aesthetics

Luxury clients prefer clean, sophisticated designs with a focus on premium materials and craftsmanship.

01

Minimalist yet opulent aesthetics

Luxury clients prefer clean, sophisticated designs with a focus on premium materials and craftsmanship.

02

Sustainability & conscious luxury

High-end customers are shifting toward sustainable, high-quality materials that stand the test of time.

02

Sustainability & conscious luxury

High-end customers are shifting toward sustainable, high-quality materials that stand the test of time.

02

Sustainability & conscious luxury

High-end customers are shifting toward sustainable, high-quality materials that stand the test of time.

02

Sustainability & conscious luxury

High-end customers are shifting toward sustainable, high-quality materials that stand the test of time.

03

Personalization & exclusivity

No two luxury projects are alike; branding had to emphasize customization and craftsmanship.

03

Personalization & exclusivity

No two luxury projects are alike; branding had to emphasize customization and craftsmanship.

03

Personalization & exclusivity

No two luxury projects are alike; branding had to emphasize customization and craftsmanship.

03

Personalization & exclusivity

No two luxury projects are alike; branding had to emphasize customization and craftsmanship.

04

Association with premium brands

Partnering with Hafele, Asian Paints, Jaquar, etc. was a strong credibility signal for The Palette.

04

Association with premium brands

Partnering with Hafele, Asian Paints, Jaquar, etc. was a strong credibility signal for The Palette.

04

Association with premium brands

Partnering with Hafele, Asian Paints, Jaquar, etc. was a strong credibility signal for The Palette.

04

Association with premium brands

Partnering with Hafele, Asian Paints, Jaquar, etc. was a strong credibility signal for The Palette.

Step 2 of Research

COMPETITIVE INSIGHTS SYNTHESIS

To position The Palette as a true ultra-luxury brand, we analyzed both domestic and international competitors in the high-end interior design space. The objective was to identify:

What makes luxury brands stand out?

What common mistakes dilute luxury branding?

How to differentiate The Palette from competitors?

Observations from Top Luxury Interior Brands

High-end brands use minimalistic yet powerful branding

Their identity isn’t loud but subtle, refined, and memorable.

High-end brands use minimalistic yet powerful branding

Their identity isn’t loud but subtle, refined, and memorable.

High-end brands use minimalistic yet powerful branding

Their identity isn’t loud but subtle, refined, and memorable.

High-end brands use minimalistic yet powerful branding

Their identity isn’t loud but subtle, refined, and memorable.

They leverage aspirational storytelling

Instead of selling services, they sell a lifestyle and an experience.

They leverage aspirational storytelling

Instead of selling services, they sell a lifestyle and an experience.

They leverage aspirational storytelling

Instead of selling services, they sell a lifestyle and an experience.

They leverage aspirational storytelling

Instead of selling services, they sell a lifestyle and an experience.

They build credibility through association

Featuring collaborations with premium material suppliers and iconic projects enhances trust.

They build credibility through association

Featuring collaborations with premium material suppliers and iconic projects enhances trust.

They build credibility through association

Featuring collaborations with premium material suppliers and iconic projects enhances trust.

They build credibility through association

Featuring collaborations with premium material suppliers and iconic projects enhances trust.

They maintain brand exclusivity

These brands don’t try to cater to the mass market, reinforcing desirability.

They maintain brand exclusivity

These brands don’t try to cater to the mass market, reinforcing desirability.

They maintain brand exclusivity

These brands don’t try to cater to the mass market, reinforcing desirability.

They maintain brand exclusivity

These brands don’t try to cater to the mass market, reinforcing desirability.

Common Pitfalls in Luxury Branding (What to Avoid?)

01

Overly decorative or cluttered designs

Luxury brands use restraint and precision in their visual identity.

01

Overly decorative or cluttered designs

Luxury brands use restraint and precision in their visual identity.

01

Overly decorative or cluttered designs

Luxury brands use restraint and precision in their visual identity.

01

Overly decorative or cluttered designs

Luxury brands use restraint and precision in their visual identity.

02

Generic stock photography & content

High-end clients expect original, high-quality visual assets.

02

Generic stock photography & content

High-end clients expect original, high-quality visual assets.

02

Generic stock photography & content

High-end clients expect original, high-quality visual assets.

02

Generic stock photography & content

High-end clients expect original, high-quality visual assets.

03

Inconsistency in branding elements

Premium brands have strict guidelines to ensure a seamless experience across all platforms.

03

Inconsistency in branding elements

Premium brands have strict guidelines to ensure a seamless experience across all platforms.

03

Inconsistency in branding elements

Premium brands have strict guidelines to ensure a seamless experience across all platforms.

03

Inconsistency in branding elements

Premium brands have strict guidelines to ensure a seamless experience across all platforms.

Differentiation Strategy for The Palette

From our research and competitor analysis, we defined The Palette’s distinctive positioning in the ultra-luxury interior design market:

A highly curated, invitation-only design firm that offers exclusive, tailored solutions to high-net-worth clients. The Palette does not cater to the mass market, ensuring each project remains bespoke and unparalleled in craftsmanship.

A balance between classic luxury and contemporary elegance, reflected in its visual identity, typography, and layout choices. The brand avoids excess ornamentation, opting instead for a refined, minimal yet impactful aesthetic.

A commitment to personalization through diverse design styles—Unlike many luxury brands that follow a singular design philosophy, The Palette offers clients a choice of different design styles, as outlined in the brand manual.
Whether it's modern minimalism, classic opulence, or art deco elegance, clients have the freedom to choose a style that resonates with their vision while maintaining a high standard of luxury.

An emphasis on collaboration with the best in the industry—Strategic partnerships with Hafele, Asian Paints, Jaquar, and other premium suppliers reinforce the brand’s credibility and ensure that every project is executed using the highest-quality materials.

Step 3 of Research

EMOTIONAL TRIGGERS

Luxury brands don’t just sell products or services—they evoke emotions. Every design choice had to be intentional in triggering the right psychological response.

The Emotional Pillars of The Palette’s Brand Identity

Exclusivity and Prestige

The brand identity needed to create a sense of rarity and desirability, ensuring it appealed only to a select clientele.

Exclusivity and Prestige

The brand identity needed to create a sense of rarity and desirability, ensuring it appealed only to a select clientele.

Exclusivity and Prestige

The brand identity needed to create a sense of rarity and desirability, ensuring it appealed only to a select clientele.

Exclusivity and Prestige

The brand identity needed to create a sense of rarity and desirability, ensuring it appealed only to a select clientele.

Sophistication and Elegance

The typography, color palette, and design elements had to feel refined, not flashy.

Sophistication and Elegance

The typography, color palette, and design elements had to feel refined, not flashy.

Sophistication and Elegance

The typography, color palette, and design elements had to feel refined, not flashy.

Sophistication and Elegance

The typography, color palette, and design elements had to feel refined, not flashy.

Timelessness and Trust

Unlike trend-driven brands, The Palette had to exude a timeless appeal, showcasing reliability and longevity.

Timelessness and Trust

Unlike trend-driven brands, The Palette had to exude a timeless appeal, showcasing reliability and longevity.

Timelessness and Trust

Unlike trend-driven brands, The Palette had to exude a timeless appeal, showcasing reliability and longevity.

Timelessness and Trust

Unlike trend-driven brands, The Palette had to exude a timeless appeal, showcasing reliability and longevity.

Bespoke and Personalized

The brand voice had to communicate that every project is a masterpiece, crafted uniquely for each client.

Bespoke and Personalized

The brand voice had to communicate that every project is a masterpiece, crafted uniquely for each client.

Bespoke and Personalized

The brand voice had to communicate that every project is a masterpiece, crafted uniquely for each client.

Bespoke and Personalized

The brand voice had to communicate that every project is a masterpiece, crafted uniquely for each client.

INSIGHTS FROM PALETTE'S MISSION

INSIGHTS FROM THE MISSION

INSIGHTS FROM PALETTE'S MISSION

The brand identity needed to be a direct reflection of the company’s philosophy. By revisiting The Palette’s mission and values, we could ensure that every design choice reinforced the firm’s essence.

Core Brand Values & Their Role in Branding

01

Creativity & Innovation

Had to be reflected through modern yet timeless design aesthetics.

01

Creativity & Innovation

Had to be reflected through modern yet timeless design aesthetics.

01

Creativity & Innovation

Had to be reflected through modern yet timeless design aesthetics.

01

Creativity & Innovation

Had to be reflected through modern yet timeless design aesthetics.

02

Quality & Craftsmanship

High-end materials, elegant typography, and premium finishes were key in brand applications.

02

Quality & Craftsmanship

High-end materials, elegant typography, and premium finishes were key in brand applications.

02

Quality & Craftsmanship

High-end materials, elegant typography, and premium finishes were key in brand applications.

02

Quality & Craftsmanship

High-end materials, elegant typography, and premium finishes were key in brand applications.

03

Customer-Centric Approach

The identity had to feel bespoke, warm, and sophisticated, reinforcing a high-touch luxury experience.

03

Customer-Centric Approach

The identity had to feel bespoke, warm, and sophisticated, reinforcing a high-touch luxury experience.

03

Customer-Centric Approach

The identity had to feel bespoke, warm, and sophisticated, reinforcing a high-touch luxury experience.

03

Customer-Centric Approach

The identity had to feel bespoke, warm, and sophisticated, reinforcing a high-touch luxury experience.

04

Integrity & Transparency

The brand needed to convey trust and credibility through refined messaging and branding consistency.

04

Integrity & Transparency

The brand needed to convey trust and credibility through refined messaging and branding consistency.

04

Integrity & Transparency

The brand needed to convey trust and credibility through refined messaging and branding consistency.

04

Integrity & Transparency

The brand needed to convey trust and credibility through refined messaging and branding consistency.

Process

Brand Identity Development

A brand identity is more than just visual aesthetics—it is the foundation of perception, trust, and emotional connection that a brand establishes with its audience.

For The Palette, the challenge was unique: while the logo and primary color (Luxury Green) were pre-decided, the brand lacked a structured identity system that could adapt across digital, print, and environmental applications.

Our goal in this phase was to expand the brand’s identity to be adaptable, premium, and versatile while ensuring it remained rooted in exclusivity and luxury.

This required multiple iterations, refinements, and strategic design decisions, resulting in a brand identity that is timeless, sophisticated, and distinctly "The Palette."

GOAL OF THIS STEP

To transform The Palette’s pre-existing logo and primary color into a fully developed, structured brand identity system.

This included refining logo variations, selecting complementary colors, typography, and brand patterns, ensuring a timeless, sophisticated, and highly adaptable visual identity.

Step 1 of Brand Identity development

LOGO: REFINING ITS USE CASES

The Palette’s existing logo was a strong starting point, but it lacked versatility for different applications. The original version was available in only one color, which made it challenging to use across varying backgrounds, surfaces, and materials.

The founder, Mr. Vinod, envisioned the logo to be a symbol of curated creativity. The Palette is not just about design; it is about choosing the perfect blend of luxury, sophistication, and personalization—just like an artist selects the perfect palette of colors. The logo, with its elegant strokes and structured form, embodies:
Curated Excellence – Every element is hand-picked, much like how the firm approaches interior design.

The Meaning Behind the Logo

Luxury & Precision: The structured nature of the typography and layout reflects the brand’s attention to fine details.

Timeless Appeal: The choice of serif fonts and classic design elements ensures longevity in brand perception.

1

The handshake in the logo represents the trustworthiness

2

The Outer chained ring represents the interconnection of different activities revolving around real estate domain right from the flame of idea in customers mind to the handover of the projects

3

‘P’ in the emblem represents the monogram of The Palette

How the primary logo look like?

How we Expanded the Logo for Different Environments

Single Variant

was expanded to multi-variants

Primary theme version

Dark Theme Version

Golden Theme Version

Monochrome White Version

Monochrome Black Version

Let's talk about these versions

To ensure flexibility while maintaining luxury appeal, we developed:

Primary Theme Version

(Ivory on Primary color Background)

For primary-color heavy, clear identity, and modern applications

Dark Theme Version

(Gold on Dark Background like #202020)

For website, signage, and sophisticated print applications.

Golden Theme Version

(Green and Dark hues on Golden Background)

For Rich and metallic packaging, stationary and engravings

Monochrome Variants

(Black & White)

For watermarks, embossing, and low-color print scenarios.

Process

Brand Identity Development

A brand identity is more than just visual aesthetics—it is the foundation of perception, trust, and emotional connection that a brand establishes with its audience.

Our goal in this phase was to expand the brand’s identity to be adaptable, premium, and versatile while ensuring it remained rooted in exclusivity and luxury.

This required multiple iterations, refinements, and strategic design decisions, resulting in a brand identity that is timeless, sophisticated, and distinctly "The Palette."

GOAL OF THIS STEP

To transform The Palette’s pre-existing logo and primary color into a fully developed, structured brand identity system.

This included refining logo variations, selecting complementary colors, typography, and brand patterns, ensuring a timeless, sophisticated, and highly adaptable visual identity.

Step 2 of Brand Identity development

CRAFTING THE COLOR PALETTE

The pre-decided Luxury Green was a great foundation, but a luxury brand identity requires depth, contrast, and visual balance. We needed a secondary primary color that complemented the green while enhancing the brand’s opulence and exclusivity.

The Color Iteration Process

We explored multiple combinations and contrasts before settling on the final palette:

Luxury Green + Soft Beige

Gave a refined, warm contrast but felt too delicate for an authoritative luxury brand.

Luxury Green + Champagne Gold

Elegant and premium but lacked the richness needed for bold branding.

Luxury Green + Ivory White

Provided contrast but felt too minimal and didn’t enhance luxury appeal.

Luxury Green + Shining Gold

The perfect combination: bold, sophisticated, and unmistakably premium.

Why Shining Gold?

After multiple iterations, Shining Gold (#D6AD60) was selected as the secondary primary color because it:

Represents Prestige & Timeless Elegance – Gold has long been associated with wealth, grandeur, and craftsmanship in luxury branding.

Creates High Contrast with Luxury Green – This pairing ensures strong visual impact and brand recognition.

Works Across Print & Digital Applications – Gold translates well in foil printing, embossing, digital gradients, and physical materials like metal and glass.

In addition to these primary colors, we introduced,

A complete color palette by bringing in softer colors, tints of Luxury green, tints of Shining Gold, Neutral and accent colors as follows

Process

Brand Identity Development

A brand identity is more than just visual aesthetics—it is the foundation of perception, trust, and emotional connection that a brand establishes with its audience.

Our goal in this phase was to expand the brand’s identity to be adaptable, premium, and versatile while ensuring it remained rooted in exclusivity and luxury.

This required multiple iterations, refinements, and strategic design decisions, resulting in a brand identity that is timeless, sophisticated, and distinctly "The Palette."

GOAL OF THIS STEP

To transform The Palette’s pre-existing logo and primary color into a fully developed, structured brand identity system.

This included refining logo variations, selecting complementary colors, typography, and brand patterns, ensuring a timeless, sophisticated, and highly adaptable visual identity.

Step 3 of Brand Identity development

CHOOSE RIGHT TYPEFACE

Typography plays a critical role in how a brand is perceived. It needed to be:

Refined and elegant, yet modern.

Readable in both digital and print formats.

Timeless, aligning with the brand’s exclusivity.

Iterations & Considerations

We tested multiple high-end typefaces before finalizing the selections:

Aa

Bodoni

Classic luxury, but too dramatic for digital readability.

Aa

Garamond

Timeless and elegant, but felt too traditional.

Aa

Playfair Display

Aesthetic but lacked the gravitas needed for the brand.

Aa

Trajan Pro + Iowan Old Style

The perfect match, balancing luxury with modern readability.

Why We Chose Trajan Pro & Iowan Old Style?

Trajan Pro (Headings Font)

A classic serif typeface used by luxury brands, Hollywood, and high-end publications.

Its sharp, sophisticated strokes exude prestige and timelessness.

Works exceptionally well for brand titles, headings, and high-impact typography.

Iowan Old Style (Body Text & Secondary Use)

Offers excellent readability without compromising elegance.

Blends well with Trajan Pro, creating a cohesive and polished typography system.

Ideal for long-form content like brochures, websites, and company profiles.

Process

Brand Identity Development

A brand identity is more than just visual aesthetics—it is the foundation of perception, trust, and emotional connection that a brand establishes with its audience.

Our goal in this phase was to expand the brand’s identity to be adaptable, premium, and versatile while ensuring it remained rooted in exclusivity and luxury.

This required multiple iterations, refinements, and strategic design decisions, resulting in a brand identity that is timeless, sophisticated, and distinctly "The Palette."

GOAL OF THIS STEP

To transform The Palette’s pre-existing logo and primary color into a fully developed, structured brand identity system.

This included refining logo variations, selecting complementary colors, typography, and brand patterns, ensuring a timeless, sophisticated, and highly adaptable visual identity.

Step 4 of Brand Identity development

BRAND SHAPES & PATTERNS

A strong luxury brand identity goes beyond logos and colors—it requires a structured design system that ensures consistency across all touchpoints.

For The Palette, we developed a unique set of shapes and patterns that reinforce the brand’s elegance, exclusivity, and craftsmanship.

Primary Shape: The Emblem Symbol as a Core Design Element

The emblem symbol from The Palette’s logo was repurposed as the primary brand shape, used across multiple branding applications.

How the emblem look like?

Why this decision?

Maintains brand consistency

Using an existing element from the logo ensures the brand remains instantly recognizable.

Symbolizes exclusivity

The emblem reflects the brand’s curated and tailored design approach.

Versatile Application – This shape is used as:

Dividers in marketing materials to separate sections elegantly.

Background accents in brochures, website sections, and presentation decks.

Subtle watermark overlays for premium brand consistency.

SECONDARY SHAPE: The Sleeping Petal – A Symbol of Flow & Craftsmanship

To add depth, balance, and softness to the brand identity, we introduced a secondary shape: a rectangle with one pair of diagonally opposite vertices completely rounded off, appearing like a sleeping flower petal.

How the emblem look like?

The inspiration behind this choice:

Organic Sophistication

The petal-like curve adds a natural, flowing element that reflects the brand’s focus on design harmony and effortless luxury.

Craftsmanship & Precision

The mix of sharp edges and soft curves symbolizes the blend of structural precision and artistic expression in The Palette’s interior designs.

Visual Contrast & Elegance

Background accents in brochures, website sections, and presentation decks.

Application of Brand Shapes in Design System

Both the Emblem Symbol and the Sleeping Petal Shape were incorporated into the brand’s design system in a structured and intentional manner:

Website & Digital Media

Used as background elements to create layered depth without overwhelming the content.

Print Materials & Brochures

Integrated as subtle dividers, overlays, and frame accents to enhance the premium feel.

Luxury Packaging & Signage

Applied in gold foil stamping and engraving techniques to create a tactile sense of exclusivity.

Business Cards & Stationery

Used as delicate background accents to reinforce branding without overpowering readability.

Branding in Action

With a fully developed brand identity system, the next step was to explore how these elements translated into real-world applications.

While the client’s initial requirement focused on a website and company profile (slated for Phase 2), a robust brand identity must extend beyond digital and formal documentation—it should manifest in every customer touchpoint, physical or digital, creating a seamless luxury experience.

We developed an array of branding applications that showcase how The Palette’s visual identity and luxury positioning come to life across marketing collaterals, client interactions, and experiential branding elements.

These assets were designed to demonstrate the brand's exclusivity, reinforce its high-end aesthetic, and establish a consistent, premium identity across all mediums.

GOAL OF THIS STEP

To extend the newly developed brand identity into real-world applications, ensuring it maintains luxury, exclusivity, and consistency across digital, print, and physical brand assets.

This phase included demonstrating how the brand functions in marketing collaterals, stationery, and experiential branding elements beyond just digital platforms.

Phase 2 Scope

BUILDING A STRONG DIGITAL PRESENCE

BUILD STRONG DIGITAL PRESENCE

BUILDING A STRONG DIGITAL PRESENCE

Since the website and company profile were part of Phase 2, their branding direction was outlined to ensure that when developed, they would reflect The Palette’s ultra-luxury positioning. The approach to these assets was carefully considered, even in the early stages of brand identity development, to maintain consistency when they go live.

Website Design Direction (Planned for Phase 2)

The website is not just an informational platform; for a luxury brand, it must feel like a digital showroom—immersive, aspirational, and meticulously crafted. Key considerations for the website’s branding included:

Minimal, high-end aesthetics

A design approach that is spacious, editorial, and immersive, allowing high-resolution project imagery to take center stage.

Minimal, high-end aesthetics

A design approach that is spacious, editorial, and immersive, allowing high-resolution project imagery to take center stage.

Minimal, high-end aesthetics

A design approach that is spacious, editorial, and immersive, allowing high-resolution project imagery to take center stage.

Minimal, high-end aesthetics

A design approach that is spacious, editorial, and immersive, allowing high-resolution project imagery to take center stage.

Subtle animations and interactions

Creating a fluid, refined user experience that feels premium without being excessive.

Subtle animations and interactions

Creating a fluid, refined user experience that feels premium without being excessive.

Subtle animations and interactions

Creating a fluid, refined user experience that feels premium without being excessive.

Subtle animations and interactions

Creating a fluid, refined user experience that feels premium without being excessive.

A focus on storytelling

Sections going beyond services, highlighting The Palette’s philosophy, bespoke design approach, & client experiences.

A focus on storytelling

Sections going beyond services, highlighting The Palette’s philosophy, bespoke design approach, & client experiences.

A focus on storytelling

Sections going beyond services, highlighting The Palette’s philosophy, bespoke design approach, & client experiences.

A focus on storytelling

Sections going beyond services, highlighting The Palette’s philosophy, bespoke design approach, & client experiences.

Trust-building elements

Featuring brand collaborations (Hafele, Asian Paints, Jaquar), case studies, and client testimonials to reinforce credibility.

Trust-building elements

Featuring brand collaborations (Hafele, Asian Paints, Jaquar), case studies, and client testimonials to reinforce credibility.

Trust-building elements

Featuring brand collaborations (Hafele, Asian Paints, Jaquar), case studies, and client testimonials to reinforce credibility.

Trust-building elements

Featuring brand collaborations (Hafele, Asian Paints, Jaquar), case studies, and client testimonials to reinforce credibility.

Luxury-standard navigation & interactions

Prioritizing seamless browsing, intuitive contact points, and a refined consultation booking experience.

Luxury-standard navigation & interactions

Prioritizing seamless browsing, intuitive contact points, and a refined consultation booking experience.

Luxury-standard navigation & interactions

Prioritizing seamless browsing, intuitive contact points, and a refined consultation booking experience.

Luxury-standard navigation & interactions

Prioritizing seamless browsing, intuitive contact points, and a refined consultation booking experience.

Company Profile: The Brand’s Formal Introduction (Planned for Phase 2)

The company profile would serve as a critical tool for introducing The Palette to potential clients and partners. Instead of a traditional corporate document, it was envisioned as a high-end brand book that would feel more like a luxury coffee table publication rather than a typical business presentation.

Key branding directions for the company profile:

High-end print finishes

Featuring gold foil stamping, embossed textures, and premium-quality paper to create a tactile luxury experience.

High-end print finishes

Featuring gold foil stamping, embossed textures, and premium-quality paper to create a tactile luxury experience.

High-end print finishes

Featuring gold foil stamping, embossed textures, and premium-quality paper to create a tactile luxury experience.

High-end print finishes

Featuring gold foil stamping, embossed textures, and premium-quality paper to create a tactile luxury experience.

Structured, minimal layouts

An editorial-style composition, using ample white space and strong visual hierarchy.

Structured, minimal layouts

An editorial-style composition, using ample white space and strong visual hierarchy.

Structured, minimal layouts

An editorial-style composition, using ample white space and strong visual hierarchy.

Structured, minimal layouts

An editorial-style composition, using ample white space and strong visual hierarchy.

Visual storytelling over text-heavy content

Prioritizing large, stunning project images and minimalistic, impactful typography.

Visual storytelling over text-heavy content

Prioritizing large, stunning project images and minimalistic, impactful typography.

Visual storytelling over text-heavy content

Prioritizing large, stunning project images and minimalistic, impactful typography.

Visual storytelling over text-heavy content

Prioritizing large, stunning project images and minimalistic, impactful typography.

Integration of The Palette’s brand patterns

Using the emblem and sleeping petal shapes subtly throughout the document to reinforce the brand identity.

Integration of The Palette’s brand patterns

Using the emblem and sleeping petal shapes subtly throughout the document to reinforce the brand identity.

Integration of The Palette’s brand patterns

Using the emblem and sleeping petal shapes subtly throughout the document to reinforce the brand identity.

Integration of The Palette’s brand patterns

Using the emblem and sleeping petal shapes subtly throughout the document to reinforce the brand identity.

Luxury Brand Collaterals: Bringing the Brand to Life

To demonstrate how the brand functions beyond digital spaces, we extended the branding across various physical touchpoints, emphasizing how The Palette maintains a luxurious, cohesive identity across every branded material.

Business Cards

For an ultra-luxury brand, a business card is not just a way to share contact details—it is a representation of status, craftsmanship, and exclusivity. Every design element was chosen to enhance the tactile experience, ensuring that simply holding the card felt like engaging with a premium product.

Final Business Card Design Features:

Ultra-thick (700 GSM) premium paper stock – Ensuring weight and durability.

Soft-touch matte finish – Providing a luxurious, velvet-like texture.

Gold foil-stamped logo & details – Reinforcing exclusivity and visual contrast.

Minimalist layout with ample white space – Elevating the clarity and refinement of the typography.

Design Impact:

The final design ensures that every interaction with The Palette’s business card leaves a lasting impression, setting the tone for a premium, high-value relationship with the brand.

Luxury Tote bags

Luxury brands often extend their identity into lifestyle experiences, ensuring that even their collateral speaks to prestige and exclusivity.

Tote Bag Design Elements:

Premium cotton canvas with soft satin lining – Combining durability with a luxurious touch.

Luxury Green exterior with gold-foil emblem – Maintaining brand consistency across materials.

Subtle brand pattern embossing – Featuring the emblem as a repeating texture for a refined detail.

Hand-stitched leather handles – Enhancing craftsmanship and tactile elegance.

Design Impact:

Whether used for client gifting, premium material samples, or showroom branding, the tote bag reinforces The Palette’s luxury experience beyond just interior spaces.

Digital Brand Assets: Establishing a Strong Online Identity

Favicon & App Icon

Even in the smallest details, The Palette’s branding needed to feel premium, recognizable, and refined. To ensure a seamless experience across web and mobile platforms, favicon and app icon variations were designed to complement the full brand identity.

Favicon Variations:

Minimal emblem-only icon – Extracted from the logo to ensure clarity at smaller sizes.

Gold emblem on luxury green background – Optimized for desktop and web browsers.

Monochrome versions – Designed for alternative color schemes when required.

App Icon Concept:

Squared version of the emblem with rounded edges – Designed to stand out in app environments while maintaining luxury aesthetics.

Shining Gold gradient on luxury green background – Ensuring brand consistency across all digital assets.

Outdoor Advertising Assets

For a brand targeting high-net-worth clients, visibility in exclusive urban environments plays a crucial role in reinforcing credibility. To showcase how The Palette could translate its brand identity into luxury advertising, we developed concepts for high-end outdoor assets.

Billboards & Hoardings:

Minimal, high-impact layouts with large typography and spacious imagery to reflect the brand’s premium nature.

Dark, refined color scheme with gold highlights, creating a visually dominant yet elegant look.

Strategic placements (airport lounges, luxury districts, and upscale residential zones) were considered for case study demonstration.

Storefront & Signage Concept:

Premium metallic finishes on logo signage, ensuring high-end brand perception.

Matte black or luxury green backgrounds with gold embossed emblem for a sophisticated visual presence.

Design Impact:

Whether used for client gifting, premium material samples, or showroom branding, the tote bag reinforces The Palette’s luxury experience beyond just interior spaces.

From Blueprints to Reality

We started with personas, problems, and “how might we” questions.

We mapped journeys, built flows, and prototyped every possibility.

Now, it’s time to see it all come together.

This is CONSTRUCTION GRAB — not just an app, but a fully connected experience built for buyers, sellers, and delivery partners.

Here’s a walkthrough of how it all works in motion.

Challenges &
Learnings

The Strategic Decisions Behind Luxury Branding

Branding for an ultra-luxury interior design firm is a completely different challenge compared to branding for mass-market or mid-premium brands.

In the case of The Palette, every decision—from typography to print materials—had to embody exclusivity, prestige, and sophistication. However, creating a high-end, distinctive, and cohesive brand identity came with its own unique challenges, requiring strategic problem-solving and iterative refinement.

This section outlines the key challenges faced during the branding process and the strategic decisions that helped shape a timeless, luxury-focused identity.

GOAL OF THIS STEP

To reflect on key obstacles encountered during the branding process, including working within predefined brand constraints, selecting the right visual elements, and balancing minimalism with opulence.

This phase aimed to showcase how strategic decisions led to a refined and highly functional luxury brand system.

01

Offline Habits, Online Expectations

The issue

When the project began, The Palette already had a registered logo and primary color (Luxury Green). This posed a creative limitation, as we had to work within existing constraints while developing a refined, adaptable identity system.

The logo was also available only in a single version, making it difficult to use across various backgrounds and applications.

Strategic Decision & Solution

1.1

Expanded the logo variations

Created light, dark theme versions to ensure seamless adaptability across digital and print mediums.

1.2

Developed a structured logo usage system

Introduced monochrome and emblem-based alternatives for flexibility in luxury packaging, signage, and digital branding.

1.3

Ensured logo consistency

Set clear spacing, color contrast, and background usage guidelines to prevent misrepresentation.

Key Learnings

Luxury branding requires flexibility

A single-logo approach limits brand versatility, so defining logo variations for different environments was a crucial step.

02

Overcoming the Lack of an Established Brand Narrative

The issue

While The Palette had a pre-registered name and logo, it lacked a compelling brand story that communicated why it existed, what made it unique, and how it was different from competitors.

Without a strong brand narrative, it risked being perceived as just another interior design firm rather than an elite, invitation-only design house.

Strategic Decision & Solution

2.1

Created an exclusive brand persona

We positioned The Palette as a highly curated, invitation-only service provider, reinforcing the idea that not everyone could access it.

2.2

Defined a luxury-driven storytelling approach

Instead of focusing on services, we built a brand language around “tailored artistry” and “designing a legacy,” making the firm feel aspirational, timeless, and irreplaceable.

2.3

Wove this narrative into branding materials

Every touchpoint (from website copy to business cards) emphasized exclusivity and sophistication, ensuring the brand felt desirable rather than just available.

Key Learnings

Luxury brands are built on storytelling, not just visuals—the strongest brands create a world that clients aspire to be a part of.

03

Balancing Luxury Exclusivity with Digital Accessibility

The issue

Luxury brands thrive on personal connections and high-touch experiences, but digital branding requires accessibility and engagement. The Palette needed to be present online but not feel too accessible, as overexposure could dilute its exclusivity.

Strategic Decision & Solution

3.1

Designed a highly curated digital presence

Instead of traditional commercial website layouts, we planned an experience that felt like a private design gallery, emphasizing minimal yet immersive interactions.

3.2

Restricted accessibility while maintaining engagement

Key sections of the website (like pricing and project inquiries) were structured to feel highly personalized and consultation-driven, reinforcing client selectivity.

3.3

Focused on digital storytelling rather than mass-market appeal

The brand’s digital assets were crafted to invite engagement from the right audience while deterring those seeking budget or mass-market services.

Key Learnings

A luxury brand should be present online but never feel overexposed—digital touchpoints should feel like an exclusive invitation, not an open-door business.

04

Making the Brand Visually Distinct in an Overcrowded Market

The issue

The luxury interior design space is crowded with brands using similar muted color schemes, serif fonts, and high-end photography. To ensure The Palette stood out, we had to create a recognizable identity that felt different but still luxury-compliant.

Strategic Decision & Solution

4.1

Developed a unique emblem-based identity system

Instead of just using a typographic logo, the brand embraced a symbol that could act as a luxury identifier across physical and digital assets.

4.2

Crafted proprietary brand patterns

We used the emblem and “Sleeping Petal” shapes to create a signature visual motif, ensuring every branded asset had a distinctive touch of elegance.

4.3

Introduced a deeper contrast in color pairings

Many competitors relied on safe beige tones, so The Palette embraced a bold Luxury Green and deep gold contrast, making it more memorable.

Key Learnings

Luxury brands must feel both familiar and uniquely ownable—design systems should include signature elements that clients instantly recognize.

What’s next in the Queue

A Brand Identity That Embodies Luxury & Exclusivity

The Palette’s brand transformation was more than just a visual redesign—it was about crafting an identity that aligns with the expectations of ultra-luxury clientele. Every design decision, from color selection to typography, patterns, and brand assets, was rooted in the brand’s core philosophy: timeless elegance, bespoke craftsmanship, and exclusivity.

By addressing key branding challenges and making strategic design refinements, we created a cohesive and scalable brand identity that now serves as a foundation for future growth and brand recognition.

With this strong brand system in place, The Palette is now ready to expand its presence, ensuring a seamless, premium experience across all client touchpoints.

Phase 2: Pre-Defined Next Steps

With the brand identity now fully established, the next phase of execution focuses on building The Palette’s digital presence and marketing collaterals, ensuring that the brand’s exclusivity and refined aesthetic translate effectively into its communication platforms.